Imagine if spam were a physical thing, something you could actually touch. Instead of clogging your inbox, it would take the form of an army of people relentlessly pitching useless products to you on the street, at the supermarket, on the beach, and everywhere else. That's exactly what's about to happen to the citizens of Promonthia if Fergus fails his mission. Not that he cares about the fate of society, far from it. All Fergus wants is to keep his ex-wife, Ingrid, from taking his beloved '72 Mustang. But he won't face this ordeal alone. He's saddled with a perpetually dangerous companion: his best friend, Marcel, and Marcel's legendary bad luck. Marcel is better known as The Cubeman, the first Logo-Man, a man who willingly genetically modified himself to become the official mascot of the D-Cube Corporation. Unfortunately, his catastrophic luck is tanking the company's profits, pushing D-Cube to the brink of collapse. That's why there's now a bounty on his head in Promonthia, a retro-futuristic city where advertising and marketing dominate every aspect of daily life.